Let’s be honest: most marketing fails because it forgets what it’s really about.
It’s not algorithms.
It’s not data.
It’s not “posting more.”
It’s human needs.
Every click, every sale, every brand obsession starts with something primal: the desire to feel safe, seen, and significant.
You can boil all human motivation down to four levels.
And if your marketing doesn’t address at least one of them, you’re wasting your time and money.
